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boAt "Sound Explained"
Animation Film
Client: Imagine Marketing
Direction, Character Design, Animation: RUDU Studio
Background Design & Illustration: Gina James
Keeping that noise out
Quirky, colourful, youthful vibe. Aimed to be attractive to a younger, urban audience
As part of developing the project,
we worked on
Character Design
World Design
Background Art
Storyboards
Animatic
Animation
Edit
ie: All aspects of the film
Film Stills
The project was a series of 3 videos to explain different sound technology features boat products provide access to.
Video 2:
A feature catering specifically to optimized functionality for people who use headphones/earpieces during gaming experiences!
Video 3:
Video explaining the ENX feature - A Noise Cancellation technology that enhances call clarity by minimizing background noise during calls and voice commands
Background Art
Bright colours.
Creating harmony with a variety of different colours in one frame.
To complement the story concept of the headphones being able to "cut through chaos", we created a visual world of chaotic colours - despite which the characters and the product stand out
Character Design
A large number of Background Characters populate the world
Fun story inserts like a Character Screen Select, just so we could draw lots of different kinds of characters
